PGD in Marketing Management (PGDIMM)
IGNOU Post Graduate Diploma in Marketing Management programme details
Marketing managers face one of the biggest challenges in today’s world, to make marketing plan in such a way that it delivers optimum and cost-constructive results. Post Graduate Diploma in Marketing Management helps in better understanding of marketing by practically applied in the corporate world. This program helps in understanding various disciplines of Management and Integrated Marketing Communication, concepts of advertising sales and public relations, segmentation, targeting, customer relationship management, and Global Marketing Strategy.
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