PGD in Advertising and Integrated Communication (PGDAIC)

The era of branding and marketing is now. Public relations and other professions that use persuasive strategies are seen as the 'in' thing right now. These industries have a large number of open positions and require qualified workers. By fostering interest and advancing knowledge in these domains, we intend to meet this industry need. After finishing the PGDAIC, you will be able to build persuasive campaigns for an organisation, company, or service utilising various media channels, and gain particular knowledge and abilities that will make you valuable in the persuasive media sector. Design and manage events for your brands, be able to manage online media for your customers strategically, be able to plan and produce media campaigns, and be accustomed to social sector advocacy tactics.