Bachelor of Business Administration (Retailing)

BBARL

Download Study Material
Syllabus
Programme
Guide
Buy Solved Assignments
Watch Video Lectures
Old Question Papers
Assignment Question Paper
Programme Coordinator
Assignment
Deadlines
General Information
Fees

About This Programme:

The Programme is of 96 credits comprising of all compulsory courses with an Internship and On the Job Training in the first, second and third year respectively.

Eligibility:

Category A–Direct Entry, 10+2 /equivalent,  University provides reservation of seats as per Government of India rules, Category B – Sponsored Admission.

Total Fees:

₹ 27,000/-

Duration:

Minimum 3 years and Maximum 6 years; offered only July cycle of admissions.

Medium of Instruction:

English

Programme Co-ordinator(s):

Prof. Nawal Kishor, Dr. Rashmi Bansal, Dr. Madhulika P. Sarkar

011-29573026, 011-29573006, 011-29573023

Syllabus

1st Year:

BRL 1 - Overview of Retailing

BRL 2 - Retail Marketing and Communication

BRL 3 - Retail Management Perspectives and Communication

BRL 4 - Customer Service Management

BRL 5 - Internship and Viva-Voce


2nd year:

BRL 6 - Buying and Merchandising-I

BRL 7 - Store Operations-I

BRL 8 - Human Resources

ECO 1 - Business Organisation

BCOA 1 - Business Communication and Enterpreneurship

AMK 1 - Marketing

BRLT 9 - On the Job Training and Viva-Voce


3rd year:

BRL 10 - Buying and Merchandising-II

BRL 11 - Retail Operations and Store Management-II

BRL 12 - Visual Merchandising and Store Management

BRL 13 - Customer Value Management

BRL 15 - IT Application in Retail

BRLT 16 – Marketing